One-to-Many: How to Turn Written Content into Videos

In today’s fast-paced digital landscape, the content lifecycle has shortened dramatically—yet audience expectations continue to rise. Marketers are under pressure to do more with less, and nowhere is that tension more evident than in video marketing. What if, instead of constantly creating new assets from scratch, one video could unlock an entire ecosystem of content?

That’s exactly the approach that we have mastered. By leveraging AI tools, a wealth of written content, and Animoto’s quick and easy video editor, we’ve developed a simple workflow that transforms a blog into up to ten videos to amplify reach, boost visits, and extend value across platforms.

In this article, we’ll break down how this process works, why it matters now more than ever, and how you can apply the same strategy to scale your content efforts without burning out your creative team.

Why content repurposing works

Video isn't just a preference; it's a prerequisite. Basically every social platform has been retooled to serve video first. Even blogs, a stronghold for SEO and discoverability, are now more likely to appear in search results if they include a video.

You’ve done the work and created a blog that your audience will love. No matter what the goal was–to increase visits, sales, subscriptions, etc.--you want to squeeze every last drop of juice from it. To do this, you need video. Take, for example, the fact that landing pages with embedded videos can increase conversions by up to 86%.

With AI tools like ChatGPT and easy video makers like Animoto, you can easily turn written content into videos that can be shared all across the internet. This helps extend your reach, connect with a broader audience, and cater to different learning preferences.

Some of the tips in this article will help you to boost visits to your blog. All of them will help you to fill out your calendar with the content your audience is asking for–video.

What kinds of content make good videos?

Almost any blog can be turned into a video, but these types tend to perform the best in this new format:

• Blog posts:
  • How-tos or tutorials
  • Listicles
  • Explainers or educational articles
• Newsletters
• Reviews & testimonials
• Case studies
• FAQs
• Industry reports & statistics

What types of videos should I make?

A single 500+ word blog can easily be turned into up to fifteen different videos. Take our blog, “How to Create Videos with AI & Animoto in Under 20 Minutes,” for example. From this article, we could create:

1. Instagram Reel / TikTok (30 sec): “I used AI + Animoto to make a pro video in 20 minutes — here’s how it went.”
2. YouTube Short (60 sec): A punchy summary of the 4-step process
3. YouTube tutorial (3–4 min): Screen-recorded walkthrough of using Animoto and the AI tools mentioned
4. Video ad for social: “No time to create content? Here’s how to make a full video in under 20 minutes with AI + Animoto.”
5. TikTok, Reel, Short: A quick, sped-up timelapse showing the entire process of creating a video in under 20 minutes.
6. YouTube AI Script Generator spotlight: Show different prompts and the resulting script variations.
7. LinkedIn “The Power of Video Scripts” video: Emphasize the importance of a script and how Animoto's AI makes it easy.
8. TikTok, Reel, Shorts tip video: A 15-30 second clip showing the prompt for an AI image and the generated image, then how to drop it into a video.
9. And more!

For the purposes of this article, we’ll show you the shortcuts to turning your article into various videos. If you want to create static graphics and designs from your article, you can use tools like ChatGPT and Canva.

How to turn a blog into a video in minutes

This is the basic workflow that I follow to turn any piece of written content into a blog fast. The two tools you’ll need are ChatGPT (or whatever LLM you like) and a video editor like Animoto. In no time, I was able to create this video based on the content in our blog:

Here’s how you can do the same!

Step 1: Generate video ideas

First up, let’s find out what kind of video you should create based on your content. To do this, you can just copy your content or blog URL and paste it into ChatGPT. Then, give it this prompt:

For our example, here are the video ideas ChatGPT provided:

Step 2: Choose your favorite & write a script

Check out your list of video ideas and pick your favorite. Then, use this prompt to generate a video script and visual guide for that video:

Here’s what we got for our behind the scenes video:

Keep your table handy so you can copy and paste your script as you go.

Step 3: Fire up your video editor

Now let’s get down to business! If you want to create professional videos fast, you need a flexible video editor.

For this workflow, we’ll be using Animoto. Why? With drag-and-drop functionality and one-click resizing, it’s easy to build, edit, and optimize your videos for all platforms.

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Since we already have a script and specific video outline, let’s start from scratch instead of choosing a template. Then, click the “Aspect ratio” button at the top to find the format that matches your video.

Step 4: Add your script & edit

Your script will serve as the guide for your entire video! Just copy and paste it into your video to create a storyboard. From here, you can edit by adding visuals, applying your brand colors, playing with animations, adding music, and more.

For the sake of this blog, we won’t dive into the entire video editing process. If you want some tips and tricks, you can check out this complete guide.

Here’s what you need to know:

• You can apply your own custom colors and choose a font from the design tab. If you want to create videos regularly, you can create one-click saved brands with a pro plan.
• To add images, just upload them to your media tray. Then, drag and drop them into your video, choose a shape and transition, and adjust as you’d like.
• Your script should include guidance on what kinds of visuals to use but you can always experiment! Our built-in stock library has hundreds of assets to choose from and you can record your screen and webcam right in Animoto.

Step 5: Resize and optimize for multiple platforms

We want to make the most out of your masterpiece, so let’s make sure it’s optimized for different platforms!

Here’s how to make a copy of your video in different aspect ratios:

1. Export your video, then click on your name and click on “Projects”
2. Click on the three dots on the upper right corner of your video and click “Copy”
3. Open your new copied video, then click on the Aspect Ratio button
4. Select your new desired ratio and adjust your video elements as needed

And here it is resized!

In general, the ideal aspect ratio for every platform is:

• Instagram: 9:16 (vertical)
• Facebook: 9:16 (vertical)
• TikTok: 9:16 (vertical)
• X: 1:1 (square)
• YouTube: 16:9 (landscape)
• YouTube Shorts: 9:16 (vertical)
• LinkedIn: 1:1 (square)
• Snapchat: 9:16 (vertical)

Step 6: Create a caption

Last but not least, let’s ensure that your video gets seen by giving it a great caption and meta info. AI can help!

Here’s a great prompt for creating your caption:

Posting on YouTube or embedding on your website? There’s a prompt for that too:

Step 7: Repeat!

Creating new videos from old content is easy thanks to Animoto and AI. But don’t just stop at blog posts–take stock of all the content you have on hand and imagine how you can give it a little boost with video.

Create engaging videos easily with Animoto

You have a wealth of videos at your fingertips!

Repurposing written content into video doesn’t have to be time-consuming or complicated. With the help of AI tools like ChatGPT and intuitive platforms like Animoto, you can quickly transform a single blog post into a library of engaging, platform-ready videos. This approach not only extends the value of your content but also helps you meet your audience where they are—with the format they prefer. Whether you're aiming to drive more traffic, increase conversions, or simply keep your content calendar full, this modern workflow empowers you to do more with less.

So before you start from scratch, take a fresh look at what you’ve already created—you might be sitting on your next great video campaign.

Make your next video